Since the end of June 2017, Google Posts (or Posts on Google) has been available to small businesses and, if you’ve not yet dived in, the Carica Media team is here to tell you why using it’s just good sense.
Firstly, if you’re not yet using GMB, we have to have words – it’s an SEO must-have for your business and we recommend that all our clients use it as part of their creative content strategies to give them a leg up the search rankings.
Secondly, Google Posts are available to use now, they’re free, and they’re a great way to showcase your promotions – what’s stopping you?
Log in to GMB – When in your Google business listing, you will see a menu on the left. Click “Posts”. See screenshot below.
Create your post – Choose the options that most apply to your promotion. You can write 100-300 words, add a title, add an image (or carrousel of images), choose dates and times to run the promotion and choose an appropriate call to action button. See the screenshot below for an example of an ad created for one of our bathroom clients.
See your post – Once your Google Post starts running, it will show up in search and map results, under your Google My Business listing. See the screenshot below for an example of how an ad created for one of our tile clients displays in Google search results.
Have you got any questions about Google Posts or Google My Business? Are you wondering why these are an important part of your online content strategy? Contact the Carica Media team and we will be happy to provide a consultation.
Content Marketing Manager
16th September 2017