Are You Making the Most of Google Posts?

The eagle-eyed among you will have spotted some magical changes afoot with Google My Business (GMB). Have you noticed the new Posts option when you log in to your GMB account? Perhaps you’ve spied a new ad-like feature appear in GMB search results… Google Posts are here!

Since the end of June 2017, Google Posts (or Posts on Google) has been available to small businesses and, if you’ve not yet dived in, the Carica Media team is here to tell you why using it’s just good sense.

Firstly, if you’re not yet using GMB, we have to have words – it’s an SEO must-have for your business and we recommend that all our clients use it as part of their creative content strategies to give them a leg up the search rankings.

Secondly, Google Posts are available to use now, they’re free, and they’re a great way to showcase your promotions – what’s stopping you?

Google Posts, the low-down:

  • Accessible through GMB in the office through your desktop and on the go via Android and iOS apps
  • Creating a Google Post is as quick and easy as creating a Facebook post
  • You have the option to upload an image and text (up to 300 words)
  • In just one click you can direct your customers where you want them e.g. your website, shop or newsletter sign-up
  • You can choose from a selection of call to action buttons to promote daily specials, top products and upcoming events e.g. Get Offer, Buy and Sign Up
  • Your content will show in Google search and map results
  • NB: Google Posts expire within seven days; you will usually receive notice on the sixth day.

How to create a Google Post in three easy steps:

Step 1

Log in to GMB – When in your Google business listing, you will see a menu on the left. Click “Posts”. See screenshot below.  

Google My Business Home Page

Step 2

Create your post – Choose the options that most apply to your promotion. You can write 100-300 words, add a title, add an image (or carrousel of images), choose dates and times to run the promotion and choose an appropriate call to action button. See the screenshot below for an example of an ad created for one of our bathroom clients.

Creating a Google My Local Business Post screen shot

Step 3

See your post – Once your Google Post starts running, it will show up in search and map results, under your Google My Business listing. See the screenshot below for an example of how an ad created for one of our tile clients displays in Google search results.

A screen shot displaying a live Google My Local Business Post in search results for Porcel-Thin

Have you got any questions about Google Posts or Google My Business? Are you wondering why these are an important part of your online content strategy? Contact the Carica Media team and we will be happy to provide a consultation. 


Katy Lassetter

Content Marketing Manager

16th September 2017