Alongside the likes of search engine marketing and email marketing, social media plays an important role in your marketing strategy. The rapid growth of social media sites such as Twitter, Facebook, LinkedIn, Pinterest and Google+ has created opportunities for businesses to connect with customers and interested parties in a way like never before. When you engage them through social media marketing you give your customers an insight into your company and strengthen the relationship between you.
The creation of an online community or “following” creates opportunities to interact with your customers as well as greater exposure for your business. Each member of your social media following is likely connected to many other individuals. If a member of your community mentions your company, products and/or services their comments are often seen by every other person they are connected to. Sometimes your social media posts will become viral, spreading rapidly through the online community. This will have a significant effect on brand awareness and, often, the number of visitors to your website.
More than just a tool for posting information, social media allows your followers to engage with you and contact you directly. It provides a gateway for valuable comments and feedback about your business, products and/or services. It is also the perfect portal for reputation management – you can monitor and respond to any comments and feedback as part of your customer service strategy. Social media makes interaction with your target audience possible in real time which is faster, simpler and more authentic. Your customers can become your brand advocates who spread the word about your business in a natural way to like-minded people.
Social networks are free to join and are often a quicker easier way to create a following for your business when compared with traditional Search Engine Optimisation (SEO) techniques, which can be difficult and time-consuming. But social networking is not a substitute for SEO. It is instead a complimentary element of an online marketing strategy.
With more than 10 years’ experience creating excellent online presences for UK businesses, Carica Media’s social media consultants can help to make social media an effective communication tool for your business. We will always strive to:
1. Stay true to your brand and ethos
2. Build awareness of your products and/or services
3. Engage effectively with your customers
We can do everything from setting up and developing your social media accounts to managing your social media campaigns on a daily basis. Whether you need social media management of your business’ Facebook page or any other social network, we can create a social media strategy to include: original posts about your company; liking, sharing, and/or retweeting relevant news; and dealing with customer enquiries.
With a variety of monthly social media packages available to suit different budgets and requirements, contact us for a consultation today.