Paid search is a great way to reach and convert new customers. At Carica Media, our UK-based Google Ads certified team have a proud track record of running pay-per-click (PPC) campaigns that deliver maximum ROI for clients.
Our Google Ads service is all about targeting the right people. We create bespoke landing pages for every PPC advert, matching potential customers with your most relevant products and services. This process is based on our extensive keyword research – included at no extra cost – to improve your cost-per-click (CPC) rate. By targeting a specific audience, our approach ensures a major increase in quality traffic to your site.
How our PPC service works
We talk with you to find out the most profitable parts of your business. This then dictates the broader direction of our PPC campaigns.
Once we know what niches to target, we carry out in-depth keyword research to gather hundreds of keywords that searchers use every day to find businesses like yours.
Armed with these keywords, we begin to build the ads for your PPC campaigns. These ads will change over time depending on how they perform.
Set Live & Optimise
After fine-tuning a few more settings, such as geo targeting and ad extensions, we set your campaigns live. We optimise campaigns every month to ensure that results keep getting better.
Better results on any budget
Our packages start from £95 per month with no long-term contracts. We continuously monitor your Google Ads performance, setting up tracking based on the metrics you feel are most important.
This approach ensures that each campaign works as well as possible, with room to adjust and improve in real time to maximise ROI. We offer transparent reporting on all Google Ads campaigns, so you can see how well your budget is being spent. Click fraud detection, remarketing and display ads are also included as standard.
Google / Bing Shopping
If you run an online store, Google or Bing shopping is an excellent way to increase revenue - if done correctly. We offer maintained product feeds and reliably improved results for both platforms.
Free PPC Audits
We'll take a look at any paid search campaigns you already have running and suggest clear and specific improvements. All free of charge!
To find out more about our Bing and Google Ads services, or to request a free PPC audit by our Google Ads certified professionals, please contact us.